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Fritz Colcol

Specialty:Personal Branding, Entrepreneurship, Fitness

Fritz is a lifestyle entrepreneur based in Chicago. He learned early on to pivot when his intuition calls for a drastic life change.

During his junior year of college, he switched majors from Computer Engineering to Kinesiology Exercise Science. His passion for fitness combined with a newfound platform in Instagram led to opportunities to facilitate social media brand affiliations, fitness modeling and online coaching while still in school.

After college, Fritz headed to Silicon Valley to work for a top health and wellness brand and eventually became the Chief Marketing Officer.

Over time, Fritz missed the entrepreneurial grind and he returned to Chicago to start several businesses such as the beloved restaurants Simply Thalia and Thalia Spice, as well as co owning the Iridium clothing brand with stores in Chicago and Atlanta. These days, Fritz divides his time between the rest of his business ventures, consulting with clients on how to start their own successful companies, and imparting his knowledge through daily @fritzlifestyle updates, guest podcasts, speaking engagements and being featured on prominent publications such as Forbes.

Another facet of his life is fitness. Fritz competes as a professional Men's Physique athlete in the IPE league. He earned his pro card & took the title of Mr. Illinois 2016.